Saturday, March 8, 2008

"They're Grrrrrreat!"


In my days of watching cartoons and kid’s channels such as Nickelodeon, I remember a large presence of commercials with Tony the Tiger and the Kool-aid man. Commercials didn’t only serve as advertisements to hypnotize young minds into asking parents to buy the sugar-filled powdered drinks, but they were also a part of pop culture. I remember kids in elementary school dressing as the Kool-aid man or the Hamburgler for Halloween.

As obesity among children becomes a larger issue in America, the government is in talks of cracking down on un-healthy food advertised on children’s networks. A post on Advertising Age dispelled the rumor that networks are being hurt by the decision to eliminate unhealthy food advertisements.

According to the article, companies are in the midst of changing ingredients in their brands to be relevant with last year’s new guidelines. Kellogg for example has decided not to advertise any product that has more than 200 calories per serving and has introduced new products such as Pop-Tarts made with whole grains and less sugar.

Will this new wave of advertising help with childhood obesity? Maybe. Changing advertisements is not going to cut down on the amount of TV children watch, which can lead to obesity. Also, children are not the ones that do the grocery shopping. Children can beg their parents as much as they like to buy them sugary treats, but parents are the ones who have the ultimate say in what they feed and buy their children. If we want to start improving the health of our children we should do it with exercise and proper nutrition, cartoon advertisements are not to blame in childhood obesity.

1 comment:

Scott P. Shaffer said...

Monkee Do offers infant monkey shirts, toddler monkey shirts, youth monkey shirts and monkey shirts for adults. A portion of all proceeds goes to the Children Fitness Foundation.

Come see all of the monkeys at www.MonkeeDo.com and help support in the fight against childhood obesity.

"Do a little bit and help kids gets fit"