Sunday, March 2, 2008

Does having Oprah on your side make you destined for success?

Oprah has a tremendous power of influence. She can turn unknown books into national best sellers, convince viewers that a $100 pair of jeans are an absolute necessity, but does she have the power to convince the nation who to vote for as our next president?

Laura Ries recently posted an entry on her blog entitled “The Oprah Factor” where she discusses the potential success an Oprah endorsement can have on Barack Obama.

Ries mentions that the fact that Oprah didn’t create Obama, but is helping can attribute to a possible success. She says the mere fact that Oprah is not overshadowing Obama by overly campaigning for him may make Obama a success because Oprah has turned him into a celebrity.

People trust Oprah’s opinion and not only are she generating publicity for the person she is endorsing, but she is also generating more publicity for herself, further promoting her name. With so much power and publicity, Oprah is able to transform anyone into a success. Her new reality show “Oprah’s Big Give” supplies average people with the means to help those in need. While any average person can help someone in need, Oprah provides contestants with the money and resources to do so, making them extremely successful in their mission.

Oprah is slowly becoming the backbone of America as she uses her power to help other succeed. She turned Dr. Phil from a special guest on her show to a regular household name and her power has the success to make a name out of anyone. Who knows, maybe Oprah will read my blog and turn me into the next Perez Hilton.

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